I’m a digital marketing professional, something I knew I wanted to do in college but I was not aware there was career path for it. In the early 2000s, there weren’t any courses on eCommerce or Online Marketing. So I did the next closest thing: I majored in Business Management with a minor in Computer Science. My career path started with a small manufacturing firm that had eCommerce websites while I completed an M.B.A. program. Within seven years, I became the Director of eCommerce at a major catalog retailer. Along the way, I became passionate about A/B testing, search engine marketing and conversion optimization.
All of this information can be found on LinkedIn, along with recommendations from those I’ve worked with. Please check it out!